Use case · Brand designers

The brand package ships when the payment lands

Concept presentations as previews, a recorded sign-off on the chosen direction, and the full identity package — vectors, fonts licenses, guidelines — locked until the final invoice is confirmed.

Logo files travel fast. Payments don't.

Brand work has a brutal asymmetry: the deliverable is tiny and instantly usable. Send the AI files as a “final check” and the client has everything they paid for — before they've paid for it. Add subjective feedback loops (“can we see it in blue?”) with no approved concept on record, and identity projects become the most disputed work in freelancing.

Who this is for

  • Logo and identity designers
  • Brand studios delivering guidelines and asset libraries
  • Designers presenting multiple concepts per round
  • Anyone who has seen their unpaid logo appear on a storefront

How it works

  1. 1

    Fix concepts and rounds in the agreement

    How many concepts, how many refinement rounds, who owns rejected concepts — signed before design starts.

  2. 2

    Present watermarked concepts

    Concept boards go up as preview deliverables. The chosen direction gets a recorded, timestamped approval.

  3. 3

    Refine against the approved concept

    Each refinement round is reviewed against the approved direction — drift is visible, not deniable.

  4. 4

    Unlock the package on payment

    Vectors, exports, guidelines, and font licensing notes unlock together when you confirm final payment.

Concept-level approvals

Approval binds to the exact presentation file shown — “we approved the other version” has a checkable answer.

Watermark previews

Concepts are visible enough to decide on, not clean enough to use.

Complete-package gating

One lock covers the whole identity package, so nothing usable leaks early.

Ownership terms attached

Who owns rejected concepts and when ownership transfers is in the signed agreement, next to the delivery.

Frequently asked questions

How do I stop clients using concept art before payment?

Present watermarked, lower-resolution boards as previews. Production-quality vectors and exports stay in the payment-gated package.

Can I record which concept was approved?

Yes — approvals bind to the specific file's hash, so the approved direction is unambiguous forever.

When does ownership transfer to the client?

Whatever your agreement says — typically on final payment. The signed agreement and the unlock record are stored together, so terms and events line up.

What goes in the final package?

Commonly: AI/EPS/SVG masters, PNG/JPG exports, the brand guideline PDF, and font licensing notes — all unlocked in one confirmed-payment event.

Send your first handover link in minutes

Free plan includes one full handover — approval link, payment-gated files, and a proof certificate.

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